New 2014 Harley Davidson
PROJECT RUSHMORE REDEFINES 2014 HARLEY-DAVIDSON MOTORCYCLES
Extraordinary Customer-Led Effort Transforms World's Most Popular Touring Motorcycles
– Harley-Davidson has created a new generation of American freedom machines. In the largest scale new model launch in the company's 110-year history, Project RUSHMORE encompasses eight new motorcycles that feature improved power and braking performance, enhanced rider ergonomics, and dramatic styling updates that completely redefine and fundamentally transform the touring motorcyclist's experience.
Countless ideas. Thousands of hours of research and testing. Eight extraordinary motorcycles. Project RUSHMORE introduces technology and design enhancements that will recalibrate the expectations of the touring motorcyclist: Savvy electronic controls and infotainment. Aerodynamics born in the wind tunnel. Bodywork shaped by the most-respected styling team in the industry. Comfort good for endless miles and, of course, more American V-Twin power. The road trip will never be the same.
Project RUSHMORE is the result of an entirely new way to produce motorcycles. In a process that invokes the voice of the customer throughout an accelerated development program, the ideas and dreams of thousands of motorcyclists are allowed to percolate with those of Harley-Davidson employees.
"Project RUSHMORE is a pure expression of our relationship with our customers and a shared passion for riding motorcycles, " said Mark-Hans Richer, Harley-Davidson Senior Vice President and Chief Marketing Officer. "It's resulted in some outstanding innovations, but from day one we've been focused on taking the total rider and passenger experience to the next level. We get there together, we come together - to quote the Beatles - through a process that uses not just formal feedback, but the kind of input we get from listening to customers out on the road, in the real world, and then blends that with our engineering and styling expertise. For years at Harley-Davidson we've been saying that we ride with you. Project RUSHMORE elevates that devotion to a higher level."
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